CASE STUDY

SEM for Glyngarth Resort

Tanjore Painting,
Sanjay Kumar Tandekar
© Artzyme.com             


Search Engine Marketing is
unavoidable!

It has been long established that the internet has changed the canvas of marketing from an ATL focus with large spends to BTL, highly targeted marketing with focus on Return on Investments.

 Like any other hotel, Glyngarth Resort in Ooty's main focus was to maximize their revenue and their ROI.

Initially, their strategy was traditional marketing with Newspaper ads and hoardings on highways. Although there was some business that could be accounted for the ATL channels, we endeavoured to unleash the power of intent based marketing, and Google Ads was our choice to leverage

We Started with redesigning their website with the right visuals and communications, helping the audience perceive the property as an upmarket luxury resort on the outskirts of Ooty, based in a locale with fewer travellers. Our choice was to go with a clean and spacious design with stunning images that afforded glorious views of the Nilgiris. A thorough Keyword research was performed with on-page optimization of the website.

The next obvious task was to set up Google Ads with all the appropriate sitelinks and call extensions. The most important challenge in order to get success from Google Ads is a robust reservations team that follows up on every enquiry.

We took the ocupancy to 85%. Generated some good group business besides fit family business

The New webdesign positioning

The website has been designed to communicate the story of Glyngarth Resort

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